Najbolji vodič za dizajniranje vaše etikete tegle za med
Honey manufacturers may experience unique challenges when designing their container labels. With many industry standards and material options of different advantages, the options are practically endless. Luckily, Glassnow's work with honey businesses has allowed us to offer the guide below for your honey label design.
Sadržaj
Dobar dizajn naljepnica za med ostavlja dobar prvi utisak
As discussed in our previous blog on eye-catching labels, a product's label is the first indicator of quality to a customer. For shelved products, aesthetic assessment is the first brand experience that most customers have with your product, and your label must capture their attention from the shelf in mere seconds. To do so, you must understand who that customer is, and what is important to them.
Razumite svoje kupce proizvoda od meda
Knowing your customer and what they value is key when branding your honey. Pairing this with general eye-catching design tactics is the best formula for winning shopper attention.
With many health benefits culinary uses, customers choose honey for many purchases. FoodInsight.org reports that the top purchase drivers can be summarized in the following:
Cijena
Sastojci: Lokalni izvori, minimalna prerada, prirodni i organski
Održivost: Proizvedeno na održiv način, odgovorno pakovanje i minimalna upotreba pesticida.
These drivers speak to what's important to a customer's purchase. So, communicating them with content and imagery through the label design has become ever so important. Save shoppers time by sharing the important characteristics in an easy-to-consume way.
Ask yourself what values are important to you and your brand of honey? Which of the purchase drivers above can you claim to provide? Chances are, these are values shared by your customers, and ones that you can honestly speak to with your label.
S fokusom na ove vrijednosti i efikasnu razmjenu poruka kroz dobar dizajn, odlazak s polica može biti lakši nego što mislite.
Kako dizajnirati savršenu etiketu za teglu meda
Prilikom dizajniranja etikete proizvoda za etabliranu industriju kao što je med, brendovi moraju ostati upoznati s kupcima koji se vraćaju, dok istovremeno privlače pažnju-kupaca koji prvi put dolaze među konkurencijom.
It's well worth the effort for honey brands to explore what does (and doesn't) work for the established industry. The most important things to consider are package-label fit, colors, imagery, brand story, values, and high-quality characteristics of your honey.
Koristite elemente dizajna etikete koji su povezani s medom
Sama priroda meda izaziva mnoge slike na umu:
Made by pčele
Created in košnice saće
Taken from cvijeće
Loved by medvjedi
Collected in honeypots
Ovo su univerzalne činjenice poznate i proizvođačima i potrošačima. To su zabavne činjenice o medu o kojima možemo razgovarati na kreativan način.
Utilizing a few of these images as part of your label makes it easy for customers to identify what product you are selling and what values matter to you. It can be as simple as featuring a bear in your label or making your label/jar in the shape of a honeycomb. The goal of featuring these is industrija prepoznavanje.
Neka vaš visoko{0}}kvalitetni med zablista uz jednostavan dizajn etikete
You can use imagery and iconography creatively to make it clear that your jar contains honey. Once your product can obviously be recognized as honey, it's time to set it apart from your competitors and achieve prepoznatljivost brenda. To se često može postići gledanjem izvan vlastite industrije i trendovima drugih kako biste otkrili jedinstvene mogućnosti pakiranja.
Jedan od najnovijih trendova do danas je minimalistički dizajn ambalaže. Ovi stilovi omogućavaju proizvodu da govori sam za sebe i sadrži ograničenu kopiju slika kako bi privukla pažnju. Umjesto toga, oni koriste detalje sirovog izgleda svog proizvoda za prodaju kupcima.
For honey, this could mean clear glass jars that show the amber tones of your sweet product. Any colors or images here would be in service of the natural vibrance of your product, no distractions.
Written copy should always be minimal on a design, but newer label styles are taking it a step further. For prirodni lekoviti products like honey, simply putting those words front center on your packaging shows customers exactly what they're looking for. These are the words on customers' minds when they're shopping so seeing them on your packaging can be an easy way to stand out.
Informacije koje treba uključiti u dizajn etikete pakovanja meda
Ne treba zaboraviti da prilikom dizajniranja vaše etikete za med treba da se na njoj odštampaju podaci propisani zakonom. Ova vrsta informacija može zauzeti vrijedan prostor na vašoj etiketi, ali također može pomoći da vaš brend raste ako se pravilno koristi.
FDA nutricionističke informacije
The Food Drug Administration has certain requirements for selling honey in the USA. Meeting these is not only legally vital to selling your product but also important for consumers. Customers are more conscious than ever of what they're consuming, what it does to their bodies, and to our environment. Being open honest about what's in your honey can be a big selling point for customers looking for a product that has nothing to hide.
Kontakt informacije
Just as vital as nutritional information, your business' contact information is important to feature all over your product label. This doesn't just stop at your phone number but includes fun things like social media handles.
Ovo je dobra prilika da promovišete svoje prisustvo na mreži!
Dajući klijentima više načina da dopru do njihovog iskustva s vašim proizvodom, čini vas kompanijom željnom povezivanja. Ova veza je uvelike u stvaranju veza s vašim klijentima i davanju im poticaja da vas podijele s drugima.
Materijal pakovanja meda i dizajn etikete
While your honey label is the most communicative part of your overall packaging, it is only one part. When designing it you must think not only about the label, but the packaging itself. These two components must come together for a singular consistent experience for every customer, so it's worth exploring what makes them both right.
Uvijek birajte staklenu ambalažu za med
As discussed in our previous blog on glass vs. plastic packaging, plastic always runs the risk of compromising sensitive products within, whether through leaching moisture or chemicals.
Uz med, održavanje vlage ključno je za očuvanje sočnog proizvoda. Nepropusnost staklene ambalaže osigurava da nema kristalizacije ili fermentacije proizvoda mnogo duže od plastičnih alternativa.
